Great agtech doesn’t start in the lab. It starts in the field.
The AgTech360 podcast just launched From Idea to Impact, a new series about what it really takes to turn promising agricultural innovations into successful businesses.
The first episode features Pete Nelson of AgLaunch. He and host Adrian Percy talk about why bringing farmers into the innovation process from day one leads to:
- Better technologies built around real problems
- Fewer commercialization roadblocks
- Faster adoption on the farm
Listen here: https://go.ncsu.edu/agtech360-aglaunch
